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Brian Wansink (born 1960) is an American professor in the fields of consumer behavior and nutritional science. He is a former Executive Director of the USDA's Center for Nutrition Policy and Promotion (CNPP) (2007–2009), and now holds the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he is director of the Food and Brand Lab. Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." He is the author of over 100 academic articles and books, including the best-selling book ''Mindless Eating: Why We Eat More Than We Think'' and ''Marketing Nutrition'' (2005) He received the 2007 humorous Ig Nobel Prize and was named ABC World News Person of the Week on January 4, 2008. Having been referred to as the "Sherlock Holmes of Food"〔Kelly D. Brownell (Ph.D), Director Rudd Center for Obesity, Yale University http://www.mindlesseating.org/reviews.htm.〕 and the "Wizard of Why", Wansink and his group have been credited with improving the deeper scientific understanding of food eating and food shopping. A fundamental finding is that our environment—such as the way a food is labeled, presented, stored, or served—biases our eating habits and taste preferences. * == Biography == Wansink was born in Sioux City, Iowa of Dutch heritage, to John, a bakery production worker, and Naomi, a legal secretary. He received a B.S. from Wayne State College (Nebraska) in 1982 and an M.A. from Drake University in 1984., followed by a Ph.D. in Consumer behaviour in 1990 from Stanford University, He was a Marketing Professor at the Tuck School of Business at Dartmouth College (1990–1994) and the Wharton School at the University of Pennsylvania (1995–1997), and he was a Marketing, Nutritional Science, Advertising, and Agricultural Economics Professor at the University of Illinois at Urbana-Champaign (1997–2005) before moving to Cornell University (2005 to date). He has also been a Visiting Professor at the Vrije Universiteit (Amsterdam) and Insead (Fountainbleau, France), and he was a Visiting Research Scientist at the U.S. Army Soldier Systems Center (Natick, MA) where he helped design ways to improve the acceptability and consumption of MREs (Meal, Ready-to-Eat) for the United States Army. Wansink founded the Food and Brand Lab in 1997 at the University of Illinois and the Consumer Education Foundation in 1999. In 2005 he moved both to Cornell University in Ithaca, New York. Since 2006, Wansink has written a monthly column on food behavior for MSNBC entitled ''Chew on This''. In July 2007, Wansink joined (Prevention.com ) as one of their two nutrition columnists, writing the column ''Food Think with Wansink''. From 2007-2009, Wansink hsd a leave of absence from Cornell to accept a White House appointment as the fourth Executive Director of the USDA's Center for Nutrition Policy and Promotion, where he oversaw the development of the 2010 Dietary Guidelines, the Healthy Eating Index, the Cost of Raising a Child Index, and he is charged with promoting the Dietary Guidelines for Americans, in the form of MyPyramid. In 2011, Wansink was elected to a one-year-term as president of the Society for Nutrition Education and Behavior . 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Brian Wansink」の詳細全文を読む スポンサード リンク
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